Major New Kushner Investment In Long Branch: 299 Apts. On Broadway

LONG BRANCH, NJ — Yes, it’s true: A Superfresh grocery store, cafe and 299 luxury apartments are coming to 118-119 Lower Broadway in Long Branch.

The development was announced Thursday. Above are renderings of how it will look.

But the biggest news is that the developer is Kushner Companies, currently in the midst of an aggressive comeback to the New Jersey real estate scene after founder Charles Kushner served 16 months in federal prison.

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In 2005, Kushner was convicted of illegal campaign contributions, tax evasion and witness tampering. In the course of a feud he had with his brother in the running of their family real estate empire, he admitted to hiring a prostitute to seduce his brother-in-law and videotaping him, and then sending the videotape to his sister to intimidate her from working with the FBI, which was investigating Kushner Companies at the time.

The case was prosecuted by Chris Christie, a U.S. attorney at the time.

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But in 2020, Kushner was granted a full presidential pardon by then-President Donald Trump. Kushner is the father of President Donald Trump’s son-in-law Jared Kushner.

After his criminal conviction, Jared Kushner took over operations of his father’s business, in addition to serving as an advisor to his father-in-law in the White House. Today, Kushner’s daughter, Nicole Kushner Meyer, has a key role in the family business; she is now president of Kushner Cos. (Kushner has four children total; his son Josh is married to model Karlie Kloss.)

Charles Kushner and his wife still live in Long Branch to this day. While they’ve donated to Democratic politicians in the past, they became fundraisers for Trump when he first ran for president in 2016.

The Kushner family are the developers and owners of Long Branch’s Pier Village, the most thriving part of the city. Kushner said Thursday what they specifically are trying to do is link their Lower Broadway project to Pier Village and Long Branch’s beachfront, including Wave Resort & Spa.

“This development represents a significant stride in breathing new life into the downtown while underscoring Kushner’s unwavering commitment to the Long Branch community,” said the daughter, Kushner Meyer. “Our focus extends beyond residential development, aiming to transform this underutilized land into new uses that will serve as an extension of Pier Village, including a supermarket catering to the year-round community.”

Kushner is investing $130 million into their Lower Broadway project: It will consist of two four-story buildings with a mix of studio, one-, two- and three-bedroom apartments. The complex will have all the amenities one expects from luxury residential, including a pool for residents and a rooftop deck with Atlantic Ocean views.

Kushner is also the owner of Monmouth Mall, which the developer is scheduled to tear down any day now, and rebuild as luxury townhouses around a public green, re-branded as Monmouth Square.

Kushner is also the owner of the One Journal Square project in Jersey City, next to the PATH station, where they’ve invested nearly $1 billion in apartments and retail.

That’s not all: Later in 2024, Kushner will break ground on a new residential development in Colts Neck, featuring 15 three-story buildings with 360 residences and upscale amenities.

In Northern New Jersey, Kushner will begin leasing this spring at two new luxury rental communities developed on former vacant office building sites, including a community of 307 residences for those 55+ in Fair Lawn and a community of 265 residences in East Hanover.

Trump Pardons New Jersey Developer Charles Kushner (2020)

Monmouth Mall Demolition Will Begin In March (Jan. 2024)

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